Nowadays schools are beginning to use social media as a platform to connect and interact with some of the hardest-to-reach-parents. Channels such as Twitter and Facebook can be used to send vital information and updates to parents. For example social media channels can post links to fresh articles or policies on the school website whilst images of new school facilities can be uploaded.
However not all parents with social media accounts will have actively searched for, connected with or liked your school’s page and most won’t even know that it exists! Some parents may not even have social media accounts to begin with. So how can you utilise your main social media channel to communicate with both of these audiences effectively?
School and Nursery mobile apps built by Parent Apps feature an area where you can integrate your main social media channel so that all parents have access to recent updates. This not only helps parents to keep track of their child’s learning but parents can also use the information posted on social media to spark up conversation with their children about what they are learning.
In particular having a social media feed integrated within a school app is a great way for your school to broadcast announcements to multiple members of the family. Including mums, dads and even grandparents who may live in different households but who all want to be kept in the loop. So if you want to find out more about how your school can utilise social media more effectively using apps to communicate important updates and initiate real two-way conversations with all of your parents click here to get in touch with us today!